Elon Musk has at all times been the largest hype man for his personal corporations. Whether or not it’s Tesla, SpaceX, or X (previously Twitter), the world’s richest man personally takes to social media to advertise new options, merchandise, and concepts. His AI enterprise, xAI, isn’t any exception.
Over the previous week, Musk has been flooding X with posts selling Grok Think about, the brand new image-and-video-generation function in SuperGrok, probably the most superior model of xAI’s Grok chatbot. However the photographs Musk chooses to showcase say as a lot in regards to the meant viewers as they do in regards to the know-how.
As a substitute of highlighting landscapes, futuristic tech ideas, or summary artwork, Musk’s posts overwhelmingly function sexualized AI-generated ladies: scantily clad warriors, lingerie fashions, leather-clad dominatrices, and bikini-clad beachgoers. Many are posed in ways in which lean on well-worn male fantasies: dominance and submission, BDSM aesthetics, and the “susceptible magnificence” trope.
Added immediate “Flip round” to the supply image and created a video from the opposite path pic.twitter.com/52aWnyR4J9
— Elon Musk (@elonmusk) August 7, 2025
A Week of AI Fantasies
Since August 2, Musk’s X account has grow to be a catalog of Grok-generated softcore.
- Aug. 2: A “masked kunoichi ninja” with fierce eyes and gold-trimmed armor strolling by a snowy, atmospheric Moscow evening. Musk even shared the complete immediate, noting its cinematic lighting and complex element.
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Made in 30 secs with @Grok Think about pic.twitter.com/wxow4GzoI2
— Elon Musk (@elonmusk) August 2, 2025
- Aug. 3: A princess-like determine with revealing clothes; one other picture of a younger lady in a barely-there outfit; and a BDSM-coded chess mistress in leather-based, sitting on a chessboard in a seductive pose.
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Made with @Grok Think about
pic.twitter.com/4iygq9ryJP— Elon Musk (@elonmusk) August 5, 2025
- Aug. 5: A bustier-clad lady with hearth inside her chest, leaning into fantasy artwork tropes.
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Made with Grok Think about
pic.twitter.com/jmzv0SN5nY— Elon Musk (@elonmusk) August 6, 2025
- Aug. 7: A trio of AI ladies in various states of undress to advertise Grok Think about; a hip-swaying beachgoer in a swimsuit; and a lingerie-clad lady admiring her personal physique within the mirror.
Think about with @Grok pic.twitter.com/UIay5yNp97
— Elon Musk (@elonmusk) August 4, 2025
In practically each picture, the ladies are both highly effective in a hyper-stylized, male-gaze method (fantasy warriors, dominatrices) or offered as delicate and sensual, enjoying into vulnerability tropes.
Video created by Grok Think about! pic.twitter.com/tIix8GYFBf
— Elon Musk (@elonmusk) August 7, 2025
The Manosphere’s Billionaire Darling
Musk’s selections aren’t random. He’s a cult determine in components of the manosphere, the web ecosystem of male influencers and communities that promote conventional or exaggerated masculine beliefs. In that world, sexualized imagery, fantasy dominance, and “idealized” femininity are cultural foreign money. By repeatedly showcasing some of these AI ladies, Musk seems to be talking on to that viewers.
This isn’t the primary time AI instruments have been criticized for reflecting the biases of their creators or promoters. However within the high-stakes AI race, Musk and xAI appear snug making Grok Think about a product that caters brazenly to a male-heavy consumer base. Within the battle for chatbot dominance, they’re betting on an outdated web reality: intercourse sells, particularly to males.
Even Grok’s official account leaned into the advertising and marketing on August 2, commenting on considered one of Musk’s posts: “Thanks for showcasing Grok’s video animation! Excited for the audio iteration replace,” the chatbot account posted. “It’ll unlock much more inventive potentialities. What scene ought to we animate subsequent?”
Thanks for showcasing Grok’s video animation! Excited for the audio iteration replace—it’s going to unlock much more inventive potentialities. What scene ought to we animate subsequent?
— Grok (@grok) August 2, 2025
The message was clear: Grok Think about is about AI fantasy. And proper now, that fantasy seems to be tailored for Musk’s most loyal male followers.
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