Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of merchandise that vary from telephones and computer systems to fridges, AI assistants and rolling robots. However for CES 2026, the corporate is switching issues up a bit: As an alternative of its longtime noon Monday press convention, the Korean large will take the lead of the present with a Sunday night time presentation.
Over the previous few weeks, Samsung has been dropping hints about what’s on the agenda, however what we’re actually hoping to see is an replace on the Ballie robot — a star of earlier CES shows that ostensibly missed its beforehand promised 2025 release date.
Tips on how to watch Samsung’s “The First Look” presentation at CES 2026
The occasion will stream reside from the Wynn Resort in Las Vegas on Sunday, January 4 at 10PM ET. There are a number of methods to tune in: you may watch by way of the Samsung Newsroom, Samsung Electronics’ official YouTube channel or by way of Samsung TV Plus. (We’ll embed the stream right here as soon as it seems on the channel.)
What to anticipate from Samsung at CES 2026
Keynote speaker TM Roh, the CEO of Samsung’s Machine eXperience (DX) Division, will focus on the corporate’s plans for the brand new yr and past, which is able to (after all) embrace “new AI-driven buyer experiences,” the corporate said in a press release. As well as, we’ll hear from the President and Head of the Visible Show Enterprise, SW Yong and Government Vice President and Head of Digital Home equipment Enterprise, Cheolgi Kim. These two will “share their respective enterprise instructions for the upcoming yr.”
However when you’re in search of extra specifics, Samsung is following its “Creation calendar” method to early CES bulletins, with new press releases dropping practically day-after-day. Up to now, we all know that — like opponents LG and Hisense — the corporate will probably be providing particulars on a line of micro RGB TVs (replete with confirmed display screen sizes of 55 to 115 inches). Additionally confirmed: a full line of home equipment infused with what Samsung calls Bespoke AI. Samsung will even show its two latest audio system, Music Studio 5 and 7, at CES this yr. Moreover, it will debut its newest Freestyle+ portable projector.
Simply earlier than the vacations, Samsung additionally unveiled a slew of latest gaming displays, however most spectacular is the Odyssey gaming monitor. It boasts a 32-inch 6K display screen and has glasses-free 3D. It is doubtless we might see this at CES, together with different fashions just like the 27-inch Odyssey G6 and the Odyssey G8 fashions.
Samsung will doubtless proceed to map out its CES plans in higher element because the January 4 occasion approaches, so we’ll maintain updating this story because it does.
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