Longtime CES observers know that Sony’s press convention is the normal capper to the press day that precedes the present ground’s official opening the next day. And whereas that seems to be the identical for 2026, there is a twist: As a substitute of an outline of Sony’s electronics, online game and Hollywood studio plans for the brand new 12 months, the presser will apparently have a extra slender focus: electrical automobiles. Apparently the complete occasion shall be targeted on two automobiles from Sony Honda Mobility — the Afeela 1 automotive that has made repeat appearances at CES, in addition to an all-new idea mannequin on the occasion.
Tips on how to watch the Sony Afeela CES 2026 press convention
The occasion shall be streamed dwell from Las Vegas on Monday, January 5 at 8PM ET through the . (We’ll embed the stream right here as soon as it seems on the channel.)
What to anticipate from Sony Afeela at CES
What’s now the Afeela 1 has been proven in numerous incarnations , the place it was initially introduced as Imaginative and prescient-S. However so many extra vital particulars had been confirmed previously couple of years, together with the value, which begins at a staggering $89,900. Nevertheless, the sooner impressions had been lower than spectacular, and as of CES 2025, that thought stays the identical. Engadget’s automotive professional Tim Stevens mentioned earlier this 12 months that the EV “,” and that “the automotive misplaced what little fascinating styling it had whereas sticking true to some specs that sounded good 5 years in the past.” Ouch.
However the Afeela 1 will not be the one car on show. Its CES sales space will showcase “a number of Afeela 1 pre-production automobiles in a number of coloration variations, alongside a brand new Afeela idea mannequin,” Sony Honda Mobility .
We’re hoping to listen to about what’s new and improved at CES 2026, and we’re additionally excited to see its latest idea mannequin. And between sales space shows and press releases, we’re hoping we’ll get to see at the very least just a few new Sony Electronics merchandise on the docket for 2026, too.
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